• Concept Design & Naming
  • Branding
  • Logo
  • Website


This was my third branding since the conception of Legacy Loft, and hopefully my last! Rather than starting with the logo and overall style, which is what I've done in the past, I took myself through the entire brand strategy process. I defined & researched my ideal client, established a focused brief and stuck to my list of key words. Then I created my mood board, designed my logo, produced a styled shoot for my own stock images, and created my website.

As a designer, I am inspired by so many different aesthetics and feel pulled in so many different directions. I realized that without complete focus on my ideal clients and the messaging my brand was portraying, I could easily end up with branding that isn't cohesive and therefore lacks professionalism and effectiveness. I learned the importance of the process, as well as a few secrets to creating the perfect brand. I'd love to implement these strategies to design a beautiful brand for you!