We help small business owners create a profitable and professional online presence

via brand design, web design, marketing & business strategy.

The Legacy Loft difference is in the quality of our work. We take pride in the fine details that make your brand and website a step above. We’re all about ensuring your work is done right and done strategically, so you not only captivate your clients, but you look good doing so! You can trust that we put you first so you can get the best results.

It's Time to Start Your Brand Legacy!

BRAND AUDIT OR STRATEGY

No-fluff feedback & discovery for what your brand needs to reach your target clients & build a powerful brand presence.
BRAND REFRESH

Love your logo but need some web, social media, or graphic updates? Tired of your brand, but not ready for a full overhaul?
BRANDING & WEBSITES
Your business has grown or shifted and needs branding that’s authentic to you and connects with your ideal clients.
Photo by Ingrid Carney of Molliner Photography

Hey there, I'm Lauren — your partner in design for creating a distinguished brand.

I'm a complete small business strategy nerd, and I use my expertise to help you sell yours.

I'm a creative rule-breaker who would rather carve my own path than blend in with the crowd. If I hadn't majored in Graphic Design, I probably would've pursued Psychology. I'm obsessed with human behavior & research, and use that to dig in to the core of my clients' market, competition and personality before doing any creative work on their branding. This makes for a happy me, because I geek out over those "ah-ha" moments; and it makes for happy clients, who say things like: "So crazy, I thought I knew exactly what I wanted and then after a little while of looking through the mood boards, I'm drawn to the one I least expected but realize it represents me the best. I never would've thought of that. You're really great at what you do!"

When not thinking up a million new business ideas or creating beautiful branding, I love traveling with my husband — especially to the mountains to escape the Florida heat!

I love meeting other business owners so feel free to reach out for a virtual coffee chat (or tea, for me)!

My pride turned to shame as my design professor criticized my website & portfolio in front of our entire graduating class. My brand was apparently "too sorority."

Embarrassed and ashamed, I quickly changed my branding from "Lauren Ashley Design" to "Rendition Graphics" and swapped pink for black and dainty fonts for bold. For years I fought against my natural design style because of those two words.

When I started Legacy Loft, whose main service was wedding invitations, I dreaded posting my work online in fear of judgement from that same teacher. I pulled inspiration from random popular sources, which caused my brand to be cluttered, inconsistent and just not me.

Four years later, I knew I needed a more professional and personalized brand as I launched my business full time. As I rebranded Legacy Loft, I dug into the core of who I was and what I wanted my brand to exemplify. I studied my personality and how I connect with clients. I built a brand foundation that represented my values, then translated that into visuals that were so me!  I finally stopped caring what my old teacher thought and created a brand I was confident in and proud of.

I've heard so many similar stories from entrepreneurs like you. Rather than confidently expressing who you are with a brand that's tailored to you, you get distracted by other design styles or conform to the expectations of some outsider. Or perhaps you just couldn't afford to have a designer create your entire brand, leaving you with piecemeal brand elements that lacked cohesion. Take it from me, your brand (and livelihood) will be much better off when it's intentionally planned and packed with personality — your personality!